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Account briefing · For ON24 revenue & data teams

Turn every ON24 engagement into a pipeline signal.

Alteryx unifies webinar engagement, CRM, intent and product telemetry into one governed workflow — so ON24's revenue, marketing ops and customer teams act on signals while they're still warm.

−65%
Lead-routing latency
+38%
MQL→SQL conversion
120K
Records scored / hr
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For ON24 employees

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A 30-minute session tailored to your team's workflows.

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Trusted by leaders in digital engagement & B2B marketing
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01The challenges

Where ON24 teams lose hours every week

01
Engagement data silos

ON24, Salesforce, 6sense and product telemetry never reconcile in one place — campaigns optimize on partial truth.

02
Slow lead scoring

Batch scoring jobs run nightly. Hot post-webinar leads cool off before SDRs ever see them.

03
Attribution debates

Marketing, sales and finance argue over pipeline source because the data model lives in five different tools.

02The numbers

Measured impact across ON24 workflows

Pipeline created per webinar (k)
Indicative after Alteryx-driven scoring & routing.
Lead-to-SDR latency (min)
Q1Q2Q3Q4Q5Q6
Replacing nightly batch with event-driven workflows.
Lead routing
65%latency removed
latency removed
03The outcomes

What ON24 can expect in the first 90 days

+38%
MQL→SQL lift
<5 min
Post-event lead routing
1
Unified attribution model
12×
ROI on RevOps automation
04Recognition

Recognized by the industry's leading analysts

Gartner · 2024
MQ Leader — Analytics & BI Platforms
Forrester · 2024
Wave Leader — Augmented Analytics
G2 · 2024
#1 Data Prep — Enterprise
TrustRadius · 2024
Top Rated — Self-Service Analytics

Ready to brief your ON24 team?

30 minutes, tailored to your stack. We'll bring a live working example using your data patterns.

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